About Hannah
Learn how I combine authentic storytelling with data-driven results to elevate your brand.
My Journey
I started posting on TikTok in 2021 to share my journey as a collegiate cross country and track & field athlete at Indiana University of Pennsylvania.
What started as simply documenting my life turned into something much bigger.
Through authenticity, staying on top of trends, strategic posting, and constant analysis, I’ve grown my platform to over 91,000 followers and 36.8 million likes. I’ve built a highly engaged audience and a consistent presence rooted in relatable, real content. I take pride in the RunTok community I’ve created: one that connects through shared experiences, humor, and the highs and lows of being an athlete.
Beyond my personal platform, as a Sport Management graduate assistant, I serve as a content creator and social media manager, overseeing accounts for the Sport Management Department and the James G. Mill Fitness Center. In these roles, I plan, create, and analyze content to increase engagement and visibility.
I’m passionate about helping brands and organizations tell their stories in a way that resonates. I have a strong instinct for what will perform well and a deep understanding of audience behavior, which allows me to create content that not only looks good, but works.
Beyond the likes: connecting & creating impact
I focus on creating authentic content, building vibrant communities, and utilizing strategic analytics to drive tangible results. It’s a blend of creativity, discipline, and a deep understanding of what truly engages an audience. My passion lies in transforming your narrative into meaningful connections.
My philosophy: authentic stories, real connections
For me, social media is more than just posts; it's a powerful tool for telling stories and creating genuine connections. My approach is rooted in crafting content that feels real and relatable, all while aligning with your brand's overarching goals. I dive deep to understand your audience, pinpoint what truly resonates with them, and then share it in the most authentic way possible. This is what sets Hannah (Miller) Weaver apart.