Social Media & Content Creation Portfolio

Overview:
Manage TikTok and Instagram accounts for the James G. Mill Fitness Center. 

Goal:
Increase awareness of the fitness center, promote programs and events, and encourage student and community engagement.

Strategy:
Create engaging short-form content that highlights fitness activities and features the facility while using relatable and trend-based content to reach a student audience.

Execution:

• Facility highlight videos
• Student-focused fitness and workout content
• Trend-based and engaging short-form videos
• Consistent posting across TikTok and Instagram

Results:

Multiple videos reaching 100K+ views
Increased visibility of campus programs and fitness opportunities
Strong engagement through likes, comments, and shares

Overview:
Create and manage TikTok content for the Sport Management Program to highlight student experiences, program opportunities, and events. Content focuses on engaging short-form video to connect with prospective and current students.

Goal:
Increase visibility of the Sport Management Program.

Strategy:
Use short-form video and relatable, student-centered content to highlight the program and create engaging content aligned with TikTok trends.

Execution:

Trend-based and engaging TikTok videos

Results:

Multiple videos generating strong engagement
Increased awareness of the Sport Management Program through TikTok content

Overview:
Worked with ChicknLegs across multiple campaigns to create engaging, trend-driven content that connects with the running community. Content focused on storytelling, humor, and authentic race-day experiences to promote products and increase brand visibility.

1. Turkey Trot Campaign

November 24 - 30, 2025

Goal:
Promote Turkey Trot shorts and increase brand awareness

Strategy:
Build anticipation leading up to race day and use relatable, trend-based content to connect with runners

Execution:

• Race prep content (outfits, buildup)

• Race day videos

• Trend-based and humorous content

Results:

• 350K+ total views across campaign

• 21K+ total likes

• Multiple high-performing videos, including one with 145K+ views

2. Paul Short Race Campaign

September 29 – October 6, 2025

Goal:
Increase brand visibility at one of the largest cross country meets in the country

Strategy:
Leverage personal race experience + trending content to create authentic promotion

Execution:

• Race announcement + buildup

• Race recap storytelling

• Emotional + motivational content

• Trend-based humor

Overview:
Selected as a member of the Heartbreak Love Squad, a group of runners creating authentic content to represent the Heartbreak Running community. Produced running-focused content highlighting training, lifestyle, and the culture of the running community.

Goal:
Promote the Heartbreak Running brand and strengthen community engagement through authentic, relatable running content.

Strategy:
Create consistent short-form content that reflects the running lifestyle while incorporating trending formats and relatable experiences within the running community.

Execution:

Produced two short-form videos per week
Trend-based running content aligned with TikTok and Instagram formats
Short-form videos highlighting training, race preparation, and the running lifestyle
Engaging, relatable content designed to connect with the running community

Results:

Consistent weekly content creation for the Heartbreak Running community
Content designed to increase brand visibility and engagement within the running community

Overview:
Create monthly social media content to promote Bubbl'r sparkling drinks. Content focuses on fun, relatable, and trend-driven short-form posts to engage the brand’s audience and increase product awareness.

Goal:
Promote Bubbl'r beverages and build brand visibility through engaging content.

Strategy:
Produce one high-quality post per month featuring Bubbl'r products.

Execution:

• Monthly short-form video or image posts promoting Bubbl'r drinks
• Trend-based content aligned with TikTok and Instagram formats

Results:

• Consistent monthly content for Bubbl'r social media channels
• Increased brand awareness and audience engagement through authentic, relatable posts